Process

A consistent process, adapted to project conditions.

The process remains consistent while adapting to each project. Every phase has a clear purpose and review point, allowing the design to develop without losing direction.

Rendered hospitality plan showing furniture, circulation and spatial organisation

Frame

Define the brief, context, constraints and success criteria.

Available plans, references, site information, programme and priorities are organised into a clear brief. The first task is to identify what is fixed, what can move and which decisions remain unresolved.

Key checkpoints

Confirmed brief and scope
Programme and area requirements
Priority and constraint summary
Reference and information checklist

Frame · brief, context and constraints aligned

Explore

Compare meaningfully different spatial configurations.

Options test layout, circulation, atmosphere and the relationships that organise the project. Each direction is compared through its spatial consequences, not cosmetic variation.

Key checkpoints

Layout or massing alternatives
Concept narratives and references
Mood, material and lighting directions
Option comparison and recommendation

Explore · alternatives compared before direction is chosen

Resolve

Select one coherent spatial direction.

The preferred route is consolidated into one clear spatial logic. Proportion, circulation, adjacencies and the decisions that organise the project are resolved before detail is added.

Key checkpoints

Approved spatial direction
Resolved planning and circulation
Key dimensional relationships
Priority design decisions confirmed

Resolve · one spatial direction consolidated

Develop

Advance the selected direction across material, light and detail.

The resolved spatial direction is developed through materials, lighting, furniture, built-in elements, visualisation and the level of detail required by the agreed scope.

Key checkpoints

Developed plans and elevations
Materials and FF&E
Custom furniture and built-in design
Updated visualisations

Develop · space, material and detail advanced together

Coordinate

Bring spatial, material and technical decisions into one coherent system.

Plans, materials, lighting, furniture, built-in elements and technical relationships are aligned at the agreed level. Scope, interfaces and responsibilities remain explicit.

Key checkpoints

Spatial and technical relationships aligned
Materials, lighting and details coordinated
Furniture and built-in elements integrated
Approved design basis confirmed

Coordinate · plans, details and interfaces aligned

Reviews and approvals

Decisions remain visible.

Each phase is presented through the plans, images and information needed to compare alternatives, consolidate feedback and confirm the next step.

Present

Plans, images and concise explanations establish the available directions.

Compare

Consequences, priorities and conflicts are compared before feedback is consolidated.

Confirm

One direction, or one resolved combination of elements, becomes the approved basis.

Advance

The confirmed basis advances with less ambiguity, duplication and avoidable rework.

What helps us start

Start with available information.

Project location and approximate area

Existing plans, surveys or site photographs

Required rooms, functions and priorities

Relevant references and dislikes

Target schedule and current project stage

Budget context and local execution arrangement

Share the current brief

Send the project information that already exists. The next questions can be identified from there.

Start a project